Xá de Cana

Visual identity for an innovative ready-to-drink beverage, made with cachaça, sugarcane juice and lemon, 100% from Minas Gerais - Brazil.

Xá de Cana is a ready-made drink that has come to transform the market and surprise with the unique flavor of its mixture: cachaça, sugarcane juice and lemon. The visual universe needed to deliver this premise in addition to being seen as authentic, fun, cool and full of Brazilianness. The brand is characterized by its light and friendly personality, which loves being with people indoors or outdoors. It is free from prejudice and is open to exploring ideas, trends and places.

Xá de Cana should be enjoyed, responsibly and with fun. What we craved is finally here! or Finally the fun is complete!)