Cozinha Donelena is an initiative of two sisters to keep the history and recipes of their mother Helena alive, considered a strong, sweet and loving woman, as well as an excelent cook.
The idea was to create an inviting and cozy visual identity. Bring memories creating an atmosphere of a mother’s or grandmother’s house, through references in Brazilian popular art - with its mix of patterns and elements of home cooking - as well as exploring Kitsch aesthetics and vintage objects.
In this way, the logo, the color palette, typographies and the set of illustrations and patterns reinforce this affective universe.
The idea was to create an inviting and cozy visual identity. Bring memories creating an atmosphere of a mother’s or grandmother’s house, through references in Brazilian popular art - with its mix of patterns and elements of home cooking - as well as exploring Kitsch aesthetics and vintage objects.
In this way, the logo, the color palette, typographies and the set of illustrations and patterns reinforce this affective universe.
