Cozinha Donelena is an initiative of two sisters to keep the history and recipes of their mother Helena alive, considered a strong, sweet and loving woman, as well as an excelent cook.

The idea was to create an inviting and cozy visual identity. Bring memories creating an atmosphere of a mother’s or grandmother’s house, through references in Brazilian popular art - with its mix of patterns and elements of home cooking - as well as exploring Kitsch aesthetics and vintage objects.

In this way, the logo, the color palette, typographies and the set of illustrations and patterns reinforce this affective universe.

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